Welcome to Eff Perfect,

where failing at being perfect is our greatest success.

Ashley Looker and Jenna Teague

We're Ashley + Jenna, the duo behind Eff Perfect, and this is how we roll:

We’re on a mission to inspire and empower women to love ourselves wholeheartedly, regardless of imperfections, because perfect is an effing myth! We’re here to build lives based on love, acceptance, and truth, not what society tells us we should be.

We will not stop until we break the cycle of dependence on external approval and help women take bold, empowered steps toward self-love.

We’re dedicated to supporting you in living your best life, free from the paralysis of perfectionism. As self-proclaimed recovering perfectionists ourselves, it is our deepest passion to help women around the world to give the middle finger to perfection.

“Perfectionism is a dream killer, because it's just fear disguised as trying to do your best.” - Mastin Kipp

Eff Perfect Middle Finger to Perfection

Believe it or not, perfectionism can have good intentions. It can show up as a desire to “do our best” or wanting to “give something our all,” but it can easily end up backfiring on us.


Here are some signs that perfectionism may be impacting your life:

  • Procrastinating or putting things off

  • Obsessing over your weight and how your body looks

  • Avoiding doing things or taking risks for fear of what people may think or say about you or fear you may fail

  • Saying yes when you really want to say no

  • Not leaving the house unless you look “perfect”

  • Being a people-pleaser → We’ve got our hands raised high on this one!

  • Going along with things and holding back on sharing your thoughts + opinions for fear of offending, upsetting, or distancing others

  • Even when you know you’ve done a good job, not finishing a task or project until it’s “perfect”

It’s time to say yes to being Imperfectly Perfect. Together.