Hi, beauties! Today, we’re hosting a Brands in the Wild Open House to let you in on all of our behind the scenes branding secrets. We’re pulling back the curtain, inviting you to a sneak peek of badass new project, and spilling the tea on how to take your brand’s “curb appeal” to the next level.
If you’ve been wanting the goods on the branding process, including how branding for Nourishing Real Talk came together, the wait is over! We’re also sharing best practices for working with collaborators, colleagues, graphic designers, and other creatives when building your own brand.
To get the most out of this episode, click the button below to download our free Foundational Branding Questions Workbook.
HERE'S A SNEAK PEEK OF THE GOODNESS…
“That’s why branding is so important, because it takes into account all of those pieces — the colors, the fonts, the photos, the layout, and the text, the copy — in order to be able to communicate a cohesive vision in a really short period of time.”
“It all comes down to that first impression you make, the feeling you give your ideal client when they land on your page for the first time.”
“Your audience is the alpha and the omega. It’s the beginning and the end of your business. You cannot go wrong with starting the entire process of building your business, your brand, and your branding with determining who the business is for and diving into creating a client avatar.”
“Targeted, on point branding can certainly get people in the door, but carrying that authentic branding throughout your entire online presence and client experience is what’s going to retain clients over time.”
WHAT YOU'LL LEARN ABOUT IN THIS EPISODE…
- What goldfish have to do with first impressions
- All about the Branding Open House analogy -- and how to improve your business’s "curb appeal"
- Why branding is like dating -- or picking a restaurant for dinner
- How to reverse engineer your branding
- The essential questions for creating a client avatar -- and the quickest way to get into your client’s head
Ashley Looker of Unique Holistic Happiness
Sarah Kornblet of Destination Legal
Lauren Aletta of Inner Hue
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