Hi there, branding babes, and welcome back to Brands in the Wild! In this episode, we’ve gathered together three of the realest, raddest brands we’re loving right now who embody this month’s theme of Authenticity in Branding.
If you’re anything like us, you know that authenticity is the only no-fail branding strategy around. So, pull up a chair, pour a cup of tea, and get ready to learn a thing of two from the cohesive, unique, and inspiring branding of Natalie Borton, Mr. Kate, and Julie Ann Art.
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HERE'S A SNEAK PEEK OF THE GOODNESS…
“Authenticity is a no-fail strategy.”
“If you’re curious about how authentic some of the brands are that you follow, follow them on Snapchat. If they are who they are behind the scenes, you know that that authenticity is there, but if there is a little bit of a disconnect, then it is something to think about.”
“Video is the best way to convey who you are as a person and what you believe in, in terms of your brand values and your mission.”
“Take every opportunity, every little piece of real estate on your website, to communicate and underscore your brand voice, your vibe, your tone, and your message.”
WHAT YOU'LL LEARN ABOUT IN THIS EPISODE…
- Using your visuals and copy to reflect your brand ethos
- How to unify a wide-ranging brand
- When to try the Lindsey Allen Snapchat Test™
- Why product photos can make or break your online biz + brand
- The secret formula for testing your products, services, and offerings on social media
A Hot Glue Gun Mess book by Mr. Kate
Sian Richardson of Fresh by Sian
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