Hello, boo-ties! Welcome to our spookiest episode ever, Branding Nightmares! In honor of Halloween, we’re exploring some super scary branding fails in the hopes of learning from others’ missteps and not making the same mistakes ourselves.
If you’re in the mood for a few lessons and a lot of laughs, join us for some ghostly tales of branding gone wrong.
As our special gift to you this week, we’re offering 30-minute branding sessions to the first three people who rate and review the show on iTunes and send a screenshot of your review to us at firstname.lastname@example.org. We are so excited to connect with you in this new way! Lindsey and I will be hopping on video chat with you so we can dive into all the branding goodness face-to-face. Anything and everything is on the table for these sessions: reviewing your website, analyzing your social media, planning marketing strategies... You name it, and we’ll chat about it. These sessions are yours to use however you wish!
HERE'S A SNEAK PEEK OF THE GOODNESS…
“Branding extends beyond the colors and the font choices you pick on your website. Branding is your communication, like your tweets. Branding is the products you offer. It is beyond just your website. It’s beyond the color palette you decide to use and the way you make your Instagram look pretty. It’s more than just that.”
“Branding is essentially every opportunity that you have in your business to have a conversation with, engage with, communicate with your client or your customer. Any time that you have the opportunity to interface with them is a branding opportunity to reinforce who you are, what you’re about, what your company’s about, and what your offerings are about and also to reflect back to them who you believe them to be.”
“No matter how good the product is, if the branding — visual and copy — aren’t on point, clients are going to pass by because they don’t know what’s inside.”
“Don’t change your branding too frequently. One, it’s exhausting, and two, you never really get to establish a solid audience because you’re constantly changing how you decide to put yourself out there.”
WHAT YOU'LL LEARN ABOUT IN THIS EPISODE…
- What most of the branding nightmares featured in today’s episode have in common (Hint: It has to do with gender-based marketing tactics.)
- The importance of oversight of all the content you create in and for your brand
- The high costs of a true branding nightmare
- How to ensure that bad branding doesn’t become a barrier to your business success
- Jenna and Lindsey’s own branding nightmares in their businesses
Jess Lively’s podcast, The Lively Show
SEAT Mii by Cosmopolitan “car for women”
BIC for Her pens
BuzzFeed video Women Try Men’s Beauty Products for a Week - Ladylike
Sean Stewart of The Creative Track
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