Hi, Boss Babes! Welcome to the very first edition of our new branding digest, Brands in the Wild. In these monthly episodes, we’ll be shining the spotlight on genius (and sometimes not-so-genius) branding out there in the world, all while giving our best branding insights and strategies. In our first edition, we’re delving into two brands that we’re loving right now and who are really getting it right when it comes to both their copy and their visual branding. Say hello to Greetabl and Everlane.
This episode is meant for all of our fellow branding geeks and entrepreneurs who are looking to take their branding to the next level. Get ready for a major dose of inspiration from a couple of brands who are crushing it.
To get the most out of this episode, click the button below to download our free branding accountability sheet so you can take weekly steps to raise your branding game. Display this pretty printable on your desk to keep yourself on track.
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HERE'S A SNEAK PEEK OF THE GOODNESS…
“Great copy is about being really clear, consistent, and engaging with your brand voice and your brand personality, having that really clear voice that people recognize in all of your copy. It should sound like the same person is talking or writing.”
— Jenna on what makes great copy
“Absolutely nailing it in terms of copy and visual branding is about using every single opportunity to infuse your brand and your voice into your communications.”
“Every piece of real estate, visual or written, is being infused with your brand message.”
— Lindsey + Jenna on making the most out of your branding
“When it comes to copy, if you can hear the brand voice and imagine the person who’s writing it, that is good copy and that’s a consistent brand voice.”
— Jenna on establishing a consistent brand voice
WHAT YOU'LL LEARN ABOUT IN THIS EPISODE…
- Why it’s key to communicate your brand values through your copy and visual branding
- Greetabl's mission to deliver happiness
- Everlane's creativity -- and transparency -- around their supply chain
- How pay-what-you-can pricing and paying it forward really pays off for your bottom line and builds goodwill for your brand
- The genius of Greetabl's unboxing videos on Instagram and Everlane’s Transparency Tuesdays on Snapchat
Sarah Kornblet, attorney for online entrepreneurs
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